in the shape of Nike's famous Swoosh logo will be built in Nikeplatz". The one-month campaign provoked the reactions of Vienna's citizens, city officials and the Nike group, which started legal action to put an end to this bizarre performance.
Nike Ground
In September 2003, together with our friends at Public Netbase, we set up a fake Nike advertisement campaign, including a public installation, a website and a performance. The news went out nationwide: "Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz, and a huge monument in the shape of Nike's famous Swoosh logo will be built in Nikeplatz". The one-month campaign provoked the reactions of Vienna's citizens, city officials and the Nike group, which started legal action to put an end to this bizarre performance.
Exhibition view, PAN, Naples