WORKS SHOWS ABOUT

 

Nike Ground (2003)

 

 

 

We set up a fake Nike advertisement campaign using a website and a huge hi-tech container we installed in a public square in Vienna. The news went out nationwide: “Karlsplatz, one of Vienna’s main squares, is soon to be renamed Nikeplatz, and a huge monument¬† in the shape of Nike’s famous Swoosh logo will be built in Nikeplatz”. The campaign provoked the reactions of Vienna’s citizens, city officials and the Nike group, which started legal action. Against all odds we won against the giant.

 

 

 

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Nike lawsuit

 

 

 

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Exhibition view, PAN, Naples

 

 

 

 

 

Carrie Lambert-Beatty, “Make-Believe: Parafiction and Plausibility”