United We Stand is the title of a fictional European, Hollywood-style blockbuster: “A brilliant blend of espionage and sci-fi political tropes, where Europe—not the USA—saves the world from impending doom.” We collaborated with Wu Ming, a renowned writers’ group, to develop the story, created a website, and designed the poster, launching an international campaign to display it in cities across the globe, even though the movie never existed.
Advertisements were placed anonymously in various magazines.
Posters appeared in cities like Berlin, Brussels, Barcelona, New York, Bangalore, Vienna and Bologna.
Postcards were distributed in video stores.
Banners were displayed on different websites.
Eva was even stopped by German police for putting up posters.
Installed at Postmasters Gallery, New York.
Holland Cotter, The New York Times.